Effective Communication for Policy, Crisis & Reputation Management

Effective communication is the cornerstone of successful policy advocacy, crisis management, and reputation building. In a world where public perception can shift in an instant, how you communicate, and who you communicate with, determines the outcome of critical situations. A skilled public relations firm can help craft and deliver your message with precision, ensuring it resonates with your target audience.

At Compass Public Relations, we specialize in helping clients achieve their policy objectives, navigate crises, and manage their reputations. With our strategic approach, we craft powerful messages, build strong arguments, and amplify our clients’ stories to decision-makers, stakeholders, and the media. To learn more about our communication services or speak with our team, call (443) 343-7143 today.

Message Development: Crafting Clear, Compelling Messages 

The foundation of any successful communication strategy is a well-developed message. At Compass Public Relations, we work closely with our clients to understand their objectives and target audience. From there, we create messages that are not only clear and concise but also aligned with your goals.

Media Relations: Building Relationships That Matter 

Media coverage can be a powerful tool for boosting visibility and credibility. However, navigating the media landscape requires more than just sending out press releases. It’s about building strong relationships with journalists and outlets. Our media relations service connects clients with the media professionals best suited to tell their story. 

Media Training: Preparing You for the Spotlight

Compass Public Relations offers media training to help you confidently handle interviews and deliver your message effectively. We provide tailored coaching, preparing you for a range of scenarios—whether you’re speaking with a reporter, participating in a panel discussion, or delivering a public statement. Our goal is to ensure you’re always poised, articulate, and on-message when it matters most.

Press Releases: Grabbing Attention with Strategic Content

A well-crafted press release can be the key to getting your story in front of the right eyes. At Compass Public Relations, we specialize in writing attention-grabbing press releases that communicate your key information in a compelling way. Whether you’re announcing a new product, event, or important milestone, we know how to make sure your press release stands out and catches the attention of journalists and readers alike.

Op-Ed Draft & Placement: Sharing Your Perspective with the World

An op-ed can be an excellent way to share your perspective on current issues, advocate for change, or position your organization as a thought leader. We help clients draft compelling op-eds and place them in prominent media outlets, ensuring your voice is heard by the right audience. With our expertise, we ensure your opinions are framed clearly and persuasively, positioning you as an authority in your field.

Collaborate With a Premier Public Relations Firm 

By partnering with a trusted public relations firm, you can navigate the complexities of policy, crisis, and reputation management with confidence, knowing your message is in expert hands. Whether advocating for policy, managing a crisis, or building a reputation, Compass Public Relations ensures your message resonates across all channels, delivering the results you need. Call (443) 343-7143 today to learn how we can help you communicate effectively.

2025 Bills Impacting Maryland’s Small Businesses

Governor Wes Moore recently testified within the House Appropriations and Ways and Means Committee in support of the Budget Reconciliation and Financing Act of 2025. The Moore-Miller Administration claims this bill will grow Maryland’s economy, reform the tax code, as well as work to address the state’s fiscal struggles.

To what extent will this bill impact local businesses, and what are some additional bills that may support or hinder these local businesses? In his testimony, Moore states that this budget proposal cuts taxes for two-thirds of Marylanders and ensures that 82% of Marylanders either see a tax cut or no change. This appeal speculates on behalf of Marylanders’ small business as well.


Here are some additional bills introduced in the 2025 legislative session that are associated with small business growth, and specifically in areas such as cybersecurity, employee benefits, and procurement.

SB0760– The Better Small Business Employee Benefit Act of 2025

  • A bill that works to exempt certain requirements relating to health benefit plans for small employers.

HB1321- Income Tax-Credit for Cybersecurity Measures Undertaken by Small Businesses

  • A bill that would provide an income tax credit for various cybersecurity measures taken by small businesses.

SB0302– Maryland Small Business Innovation Research and Technology Transfer Incentive-Altercations

  • A bill that would provide incentives for small businesses through the Maryland Small Business Innovation, Research and Technology Transfer program.
Need help navigating the Maryland General Assembly? Our government relations and law team are here to help!
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