Every day we receive hundreds of emails. From breaking news to product launches to event reminders, we are constantly inundated with content from individuals or brands in hopes of us taking an action. However, that isn’t always the case because not all emails get seen!
So, what motivates us to click on an email when it arrives in our inbox?
Top public relations agencies know that emails are only as good as the reader who views them. You could be offering the deal of a lifetime, but your messaging needs to grab your reader’s attention. Therefore, when drafting compelling email content, the copy must follow a proven formula for success.
Below, the public relations specialists at Compass PR provide 5 easy steps to improve your email messaging impact and capabilities:
How to Improve Email Content
- Start with an engaging subject line
Your email subject line should be clear, enticing, and connected to the content of the email. Ensuring that the subject line aligns with the body of the email will help build trust and loyalty with your reader.
- Use a fluid layout
Incorporate a layout that’s easy to follow and consistent throughout your campaigns. It should also match your brand’s color scheme and identity. A great source of inspiration is to look at email layouts you’ve received from brands you consistently interact with.
- Keep it concise
Always put the most important information at the beginning. Readers generally do not want to read long text. Ensure your email is easy to skim through and digestible through a quick read.
- Have a clear call to action
A call to action rounds up the reader’s journey, serving as an intuitive action step based on the content provided in your email. It should directly link to your website, a form, or a service with the goal of converting readers into customers.
- Segment your contacts into lists
Segmenting your contacts into lists helps provide unique value based on interest and the different content you’re offering. When lists are segmented, it enables you to send targeted campaigns that help boost engagement.
Turn to a Trusted Public Relations Agency for Effective Email Support!
Email communications can be a powerful tool in garnering mission support. However, organizations with limited PR media training may produce content that falls flat and disengages their audience. By collaborating with Compass PR, a premier Maryland public relations agency, advocacy organizations can strengthen their messaging and expand their reach. For more information on our public relations services, contact us today.