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Tag: public relations

Business Branding

Posted on by Compass Advocacy

Discover a distinctive approach to business branding with Compass Public Relations, where strategic thinking meets immersive execution. Our public relations firm takes a strategic and immersive approach in understanding our client’s needs and their target audiences to steer brand identity, design, and development. Compass Public Relations specialists’ creative services range from designing websites and developing presentation decks to coordinating headshots for your team.

BRAND & WEB DESIGN PROCESS
  1. Discovery Session (1-2 Hours) – Unpacking who you are
Engage in in-depth discussions to outline your goals, brand mission, key elements and identify intended users.
  1. User Experience + Content (1-2 weeks) – Mapping it out
Design wireframes to map out the user journey and unpack what content is needed to clearly communicate products and services offered.
  1. Visual Design (1-2 weeks) – Making it look nice
Incorporate key brand elements and translate wireframes into a mockup design of the website.
  1. Development (2-4 weeks) – Bringing it to life
Utilize mockups to develop a fully responsive website using an advanced website design platform.
  1. Launch + Onboarding (1-2 hours) – Taking it live

Ensure all elements are functionable and provide training to empower you to make changes and take control of your site.

 

At Compass Public Relations, we are not just a service; we are your partners in establishing and executing a brand that is uniquely yours. Let us navigate the journey of shaping your business identity and ensuring it stands out in the digital landscape.

Transform your brand with Compass Public Relations – Your Success, Our Mission!

Brace Yourselves: Session Is Coming

Posted on by Compass Advocacy
Get ready as the Maryland General Assembly kicks off on January 10, 2024, following the Delaware General Assembly on January 9, 2024. While January might seem distant, strategic advocacy demands early preparation and planning to ensure your team is ready to make an impact as soon as the cannons fire. Explore coalition building, patch-though phone calls, emails, and polling with Compass. 

Let Compass Advocacy help you forge impactful coalition building strategies today!

Choose your weapon to fight for your cause this Session:
Patch-through phone calls (“PTP Calls”) are an important grassroots advocacy tool. Under a PTP Calls program, targeted legislators would receive phone calls from their constituents advocating for/against a bill/amendment/policy. Compass Advocacy can orchestrate Patch-through phone calls programs to amplify your voice.
Compass Public Relations specializes in designing and executing impactful email campaigns. These email campaigns enable individuals to send compelling emails to legislators, advocating for specific positions on critical issues. We help craft messages, build persuasive arguments, and create materials to amplify your message across various channels.
Understanding public opinion is critical – as public sentiment can have a significant impact on real policy decisions. Polling helps to garner a deeper understanding of the public’s thoughts, opinions, and beliefs on specific topics or issues. Compass Public Relations Firm will help design your questionnaire, collect the data, and provide valuable insight into the responses.
A coalition is the “joining of forces” between two or more independent organizations with shared interests. Coalitions are a great way to gather influence over specific subject matter because they can exert more power than a single organization alone. However, building and maintaining a coalition can feel like a daunting task. Compass has the expertise to guide you through the process of building and maintaining coalitions with shared interests, ensuring collective strength in advocating for your cause.

 
If your organization is looking for a public relations firm, let Compass Advocacy guide you towards effective coalition building strategies that will leave a lasting impact on the decisions that matter most. Contact us today!

Patch Thru Phone Calls: What and How

Posted on by Ellen Davis

 

Patch- through phone calls (PTP Calls) are an important grassroots advocacy tool. It is a simple way to connect individuals to the elected officials that represent them to advocate for issues or policies of all kinds.

Compass PR has executed PTP Calls on behalf of clients since 2019 with great success, contact us to start the conversation before Session 2024!

 

https://mailchi.mp/compassadvocacy/compass-pr-navigator-july-9085352

Shaping Public Opinion

Posted on by Addison Pruitt

Compass Public Relations can help your business/association/coalition frame a message specifically for your target audience. This messaging is critical in shaping public opinion and understanding of the issues  you care about most. At Compass PR, our public relations specialists craft narratives that resonate with your stakeholders, ensuring your voice is heard. We work closely with our clients to tell their stories to policymakers and media outlets. We can frame the messaging, develop the arguments, and create graphics and materials to deliver your message across many platforms. From digital campaigns to traditional media outreach, we ensure your message is consistent and impactful.

During the 2023 Session, we worked with the National Alliance on Mental Illness in Maryland (NAMI – MD) to deploy Advocacy Action Alerts, which enabled constituents to contact their legislators on key issues presented before the General Assembly. These alerts were strategically timed to coincide with critical decision points, maximizing their influence. We developed messaging and integrated an advocacy outreach system through five targeted campaigns.

The result of our public affairs strategy: Over 2,900 emails were sent to Maryland General Assembly Members urging support of critical legislation that would impact mental health in the state. This comprehensive approach demonstrated the power of grassroots advocacy, amplifying the voices of concerned constituents in a meaningful and effective way. Learn more about how PR management services can support your organization by contacting Compass PR today! 

May 2023 PR Navigator

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